Sell Out Success

Luxury boutique developer, Group One, has sold all nine apartments at its spectacular development, The Pinnacle, in Mill Hill, NW7, achieving a total Gross Development Value of c.£17 million. Ranging in price from £1.5m to £2.2m the collection of prime apartments were sold completely off-plan, setting a new price record for the area, achieving up to £1,055 per square foot.

Commenting on the recent sales success at The Pinnacle, Lee Espinoza, Development Manager at Group One, said: “The Pinnacle in Mill Hill represents one of our finest projects to date, so to completely sell out, more than six months before practical completions, and at a record price point, is a fantastic achievement. The majority of purchasers have been downsizers coming from various parts of North West London and were attracted by the level of quality of the scheme, as well as the amenities on offer.”

Sole Agent, Debbie Ingram, added: “We are delighted to work with such a professional developer like Group One. They listened to all of our advice and produced the perfect development in a fantastic location. There was no advertising apart from the signage. Our buyers loved the concept and we held their hands through the whole process, which created an excellent buying experience and allowed for a seamless transaction.”

Shaka Studio, a specialist marketing firm, were responsible for creating a logo, e-brochure and CGIs that perfectly positioned The Pinnacle as the most exclusive development in the area, which supported the sales team in securing a full off-plan sell out.

The Pinnacle in Mill Hill comprises nine palatial-style three-bedroom apartments, with large open plan living spaces and views onto the vast greenery of the surrounding area. Each home benefits from private outside space and communal landscaped gardens, as well as secure underground parking, a dedicated storage room and a fully equipped residents’ gym.

Following a succession of record achievements over the past 12 months, Group One is focusing on expanding its portfolio and actively searching for and securing new sites. The high-end developer is looking to acquire sites with and without planning that would deliver boutique schemes in well-located areas to continue their current growth.

For further information on Group One and their search for new development sites visit: www.groupone.co.uk