Property Of The Week: Former Rolls Royce HQ Finds International Buyer

A new era of wealth has emerged in London's ultra-prime property market, with younger buyers increasingly dominating the scene. This week, Fairway Capital announced the sale of a £26.25 million penthouse residence in Mayfair, formerly part of the iconic Rolls Royce headquarters, to an international buyer.

"The average age of buyers in this segment has plummeted to just 41," states George Brooksbank, CEO of Fairway Capital. "This new wave of 'young wealth' is driving demand, with a preference for turnkey, high-spec properties like 'The Mulliner' – a nod to the building's heritage."

Brooksbank highlights a shift in buyer demographics, with a significant portion of recent sales attributed to domestic and international buyers in their 30s and 40s. "These are self-made individuals, often tech entrepreneurs or high-net-worth professionals, who are bullish on London and view prime property as a long-term investment," he explains.

Factors influencing this trend include the strength of the US dollar, geopolitical instability in the Middle East, and a desire for a safe haven for wealth. "The London market is witnessing a surge in activity from these younger buyers, who are willing to pay a premium for exceptional quality and immediate occupancy," Brooksbank concludes.

"The Mulliner" itself is a testament to this evolving market. Developed by Leconfield Property Group, this four-bedroom residence boasts 5,222 square feet of palatial living space, including three reception rooms, 14-foot ceilings, and breathtaking park views. It exemplifies the modern luxury that is attracting this new generation of discerning buyers.

This sale underscores the continued strength of the London prime property market, with a focus on high-quality, bespoke residences catering to the evolving needs and desires of a sophisticated and increasingly youthful clientele.

Feature your property by contacting Alan Cox, Abode2, at alan@abode2.com today.