Property Of The Week: Caudwell Collaborates With BAFTA-Winning Director For 1 Mayfair

Luxury developer Caudwell has collaborated with BAFTA-winning director Paul McLean and digital-first, data-driven, global advertising, marketing and technology services company Monks to create a cinematic short film for their landmark residential scheme, 1 Mayfair in London, providing an intimate glimpse into the 29 exceptional residences, palatial interior design and 5-star deluxe amenities.

Master planned by a world-renowned professional team, overseen by Caudwell, including architecture by New York based architect Robert A.M. Stern of RAMSA and the interiors of the halls and lounges devised by Paris based American-Chilean designer Juan Pablo (J.P.) Molyneux, the film collaboration with Monks is an innovative partnership to bring the residences to life and provide applicants with a truly immersive overview of 1 Mayfair. Far from a traditional CGI fly-through, this is the first time in the UK property industry that a truly Hollywood-style short film has been produced that seamlessly combines real actors with state-of-the-art CGIs to showcase a development.

Award-winning Monks, recently named inaugural “AI Agency of the Year” by Adweek, uses a sophisticated blend of virtual filming to bring the photo-real CGIs of 1 Mayfair to life on screen. The emotive 1:02 minute film took 12 months to produce from concept to completion, with a team of 50 across London, New Delhi and Amsterdam.

The film’s celebrated photographer-director, Paul McLean, has an extensive portfolio including shooting commercials for Mercedes-Benz, Porsche, Volkswagen, Hugo Boss and Jimmy Choo, with his 2020 viral video Be a Lady They Said starring Cynthia Nixon amassing millions of views worldwide. This short film is the first collaboration for Monks with a residential developer.

Part of the filming included over three weeks spent in New Delhi where a technologically advanced virtual film set was constructed at Monks’ dedicated studio. As part of the filming process, the CGIs are projected onto 180º wrap-around LED screens, coupled with a ceiling screen, with mock-ups of key furnishings and architectural details created including façade elements and architraves. The result is a striking visual journey which explores the emotive connection we form with the spaces around us.

The short film follows a male protagonist, played by British actor Jonathan Saxby, as he traverses the spectacular spaces of 1 Mayfair. Saxby explores the spa complex including the 65ft swimming pool, alongside the Garden Gallery, Crystal gallery, Grand Reception Room and the Rotunda. In one scene, Saxby plunges into the swimming pool; to create this dramatic effect, at the New Delhi film set, a shallow swimming pool was constructed with a shot of this fall masterfully combined with the CGI for a hyper-real finish.

Designed to be the finest ultra-prime residential scheme in London, and a new leader in global luxury, 1 Mayfair has 24 principal residences including lateral apartments, penthouses and townhouses, five further pieds-à-terre, spectacular entertaining halls and lounges designed around a central garden, a health spa with swimming pool, basement parking and 24-hour security, hotel-style concierge and valet parking.

Glimpses of the intricate details of 1 Mayfair can be seen throughout the short film, including hand-laid marble and parquet timber flooring, wall panelling, handcrafted joinery, special finishes, hand painted frescos, gold leaf columns, cornicing and bespoke fittings and fixtures. The new short film provides an unrivalled experience for potential buyers of 1 Mayfair, with select CGIs and details of the lavish interiors designed by the acclaimed J.P. Molyneux Studio to be released throughout this year.

John Caudwell, British businessman, philanthropist and Founder of Caudwell says: “Our immersive film truly brings 1 Mayfair to life, creating a visual panorama allowing the viewer to experience how the residence will look once completed. For every aspect of 1 Mayfair, we have sought to deliver superlative quality to create a legacy residence and be an innovative market leader, doing things in a way they have not been done before. The resulting film created by Monks is emotive and unique and is sure to captivate viewers. 1 Mayfair embodies outstanding design, and it is this we wanted to evoke throughout the film.

Prices for 1 Mayfair are estimated to start at £35,000,000. Presentation Suite by Appointment Only. For further information contact Caudwell.

Images: CAUDWELL

Feature your property by contacting Alan Cox, Abode2, at alan@abode2.com today.