Property of the Week

A destination for living, lazing and laughing; for shopping and working, for entertaining and dining; for unique panoramas of one of the world's most iconic cities.

Amy Houlston, Head of Brand Northacre comments: “The Broadway is a contemporary mixed use destination development, we are incredibly excited about the opportunity to curate a boutique community through our first mixed use development. We are working with partners to ensure a vibrant mix of retail and F&B offering which will service both the offices, residents and the wider community. The area is currently well serviced with traditional high street providers so we are looking to create a community within this space that reflects the contemporary feel of the building and attracts a distinct mix of independent new retailers that add value to this luxury development.”

Prices from £1.7m

The Broadway offers luxury apartments in a brand new enviable district, blending the historical heritage of Westminster with the modern life of a bustling city, the setting and design of the six distinctive towers introduces a new street, found at the heart of the quarter. This scintillating new neighbourhood offers a curated collection of retail and office spaces, leading to a colourful public square, with cafés and art, music and markets. This unique setting, fit for a modern and active city life, seamlessly blends working with shopping and dining with entertaining.

The sheer excellence of the design was achieved by employing the finest quality, craftsmanship, and architectural style that best reflect the surrounding areas. The Broadway Westminster is thus a legacy project that creates something beautiful for generations to come while paying homage to the historic landmarks of London.

The Broadway has confirmed that they are working with Zipcar to provide a car club that will be available to all residents.

Located at the heart of one of London’s most iconic districts, The Broadway apartments are surrounded by the grandeur and historic heritage of Westminster.

Other surrounding areas bring the residents of The Broadway to the heart of a vibrant city. A short walk away through St James’s Park, with its famous views of Buckingham Palace and Horse Guards Parade, is the fashionable shopping, private members’ clubs and the wealth of restaurants in both elegant St James’s and fabulous Mayfair.

Just over the bridge to the east of The Broadway apartments lies the cultural diversity of The South Bank, with the international music of Queen Elizabeth Hall, the exhibitions of the Hayward Gallery and dramatic variety of The National Theatre. Walking west, residents enter the elegant stucco world of Belgravia that bounds the great retail streets of Knightsbridge.

With over 25 years of experience, Northacre is London’s leading developer of residences in the most sought-after locations in the Capital.

With architecture at its heart, Northacre distinguishes itself through an intrinsic appreciation for craftsmanship, heritage and innovation. Each Northacre residence is created as a legacy project, to form something beautiful for generations to come. Northacre is responsible for some of London’s most notable developments including The Lancasters, The Phillimores, Kings Chelsea, and The Bromptons.

Learn more here: www.thebroadwaylondon.com