Florence’s New Icons Of Lean Luxury

Ruby proudly unveils its 19th gem, Ruby Bea Hotel & Bar, alongside the state-of-the-art Ruby Dante Workspaces, both nestled in the heart of Florence. This exciting launch marks Ruby's entry into the Italian market, heralding a significant milestone as it introduces its renowned lean luxury hotel experience and innovative coworking spaces to the enchanting city of Florence.

From Past to Present: The Design Story

Ruby Bea and Ruby Dante draw meaningful inspiration from Florence's rich cultural heritage, reflecting the city's artistic and intellectual legacy. The Renaissance, an era that flourished in Italy, witnessed monumental advances in architecture, banking, mathematics, and the fine arts. These historical roots are beautifully captured in the design of Ruby Bea and Ruby Dante, where guests embark on a journey through time, experiencing different perspectives much like artists who revolutionised the understanding of perspective in art.

Ruby Bea: A Renaissance Retreat

Set in a beautiful historic 19th-century building overlooking the grand, tree-lined Piazza della Libertà, Ruby Bea draws inspiration from the Italian Renaissance, paying homage to visionaries like Dante Alighieri's muse, Beatrice. Spanning a total of 5,292 sqm, the hotel offers 118 designed rooms. The ground floor features typical Florentine arcades, while the high ceilings on the upper floors allow for large 43-square-metre maisonette-style layouts - an exciting first for Ruby. Warm tones of terracotta, red, and gold dominate the décor, complemented by bespoke artwork and mirrors above each bed, creating a cohesive aesthetic throughout the hotel.

Lean Luxury in Florence

Ruby Bea embodies Ruby’s Lean Luxury philosophy, which emphasises prime location, captivating design, and quality amenities focused on the essentials. Rooms at Ruby Bea feature distinctive elements such as open vanities and glass rain showers, complemented by light hues and walnut wood accents. Every detail, from plush pocket spring mattresses to soundproofing and Ruby Care aromatherapy products, is crafted to ensure a comfortable stay for all guests.

Discover the rooms at Ruby Bea

Guests can select from five distinct room categories, each tailored to suit various needs and preferences. WOW rooms, which extend up to 40 sqm in select configurations, feature comfy beds with deluxe oversized bedding, complemented by wardrobes and business-sized desks; some also include cosy armchairs. LOFT rooms, covering 25 to 33 sqm, are spacious, light-filled accommodations with extra-long beds, ample wardrobes, and large desks, perfect for guests who appreciate more space to relax and a premium living experience. MAISONETTE rooms, exquisite two-storey spaces ranging from 43 to 47 sqm, offer the perfect retreat for up to four people. Each boasts a plush sofa bed upstairs and a luxurious double bed downstairs, creating cosy and private areas for sleeping or lounging. Most feature a private balcony, offering guests an exclusive retreat where they can enjoy sweeping views of the surrounding cityscape or serene courtyards.

Steps Away from Florence's Cultural Heritage

With Ponte Rosso Station nearby, guests have excellent access to Florence's public transport network. The hotel and workspaces are just a 10-minute walk from the old town district of San Marco, home to world-famous museums and botanical gardens, as well as the Palazzo Medici Riccardi and Fortezza da Basso. The airport is less than 30 minutes away by car or 40 minutes by public transport.

Ruby Dante Workspaces

Ruby Dante Workspaces, Ruby’s eighth co-working space and the third combined with a Ruby Hotel, offers 36 workplaces in a 247-square-metre space. It features inspiring public areas and intelligently designed offices with fully equipped workstations. Whether you're in Tuscany for a day, a week, a month or more, there’s a workspace for you at Ruby Dante in Florence. Perched on the top floor of Ruby Bea on the edge of the old town, you’ll find hot desks, co-working tables, private offices, and stylish meeting rooms, along with comfy sofas for informal catchups. There's even a private roof terrace for al fresco working, drinks with workmates, or some time out with a book on a balmy afternoon.

Ruby Dante Workspaces embody Ruby's Lean Luxury philosophy: prime location, thoughtful room design, intelligent processes, and excellent value for money. The equipment includes ergonomic chairs, daylight lamps, and height-adjustable individual tables. The meeting room, designed for up to ten people, is equipped for brainstorming sessions, presentations, or (hybrid) team meetings, and can be booked by the hour.

For more information or to book directly visit:

http://www.ruby-hotels.com/bea and www.ruby-workspaces.com/dante