Youth & Earth

Youth & Earth provides a plant-based anti-ageing and longevity supplement line that is certified GMP and tested to ensure they are toxin-free. Youth & Earth’s products are aimed at slowing down aging and healing molecular damage at a cellular level. They are one of the first brands in the UK to penetrate the retail market and establish a focal point on longevity supplements.

The backstory to their products start with their founder Ed van Harmelen, a British entrepreneur that was fueled to find solutions to his own health issues. Ed, feeling rundown, took a blood test at home. The results were shocking. Inspired by his natural interest in ancient medicine and his newfound interest in longevity pathways, he began "Bio-hacking" - producing supplements infused with nature and cutting-edge technology.

The beauty of Youth & Earth products is that they focus on the body as a whole, targeting the Hallmarks of Ageing, which simply put, are cellular and molecular mechanisms that affect all areas of the body in the ageing process. Youth & Earth products target many areas simultaneously topping up the molecules that deplete with age.

“The science – and art – of anti-aging is a lot like playing a piano. To create a uniquely beautiful melody, you would not play just one key.” - Ed van Harmelen

Youth & Earth’s NMN Sublingual Powder is such a product and it’s success has made them one of the largest suppliers in the UK & Europe. NMN boosts low NAD+ levels in the body, counteracting the decline in physical quality, mental cognition, and immunity associated with aging and many age-related diseases. Their NMN powder is placed under the tongue and is absorbed quickly by your blood vessels, highlighting the importance of how nutrients are delivered to the body.

Youth & Earth places great emphasis on the “bioavailability” of their products, a key concept overlooked by many nutrition brands. Youth & Earth have an extensive liposomal range that ensures the best possible absorption of their product, “the next best thing to IV therapy”.

The company's line of products include NAD+ boosters, Sirtuin activators, Liposomal Fisetin & Quercetin, Glutathione and products like Spermidine that stimulate autophagy, which are on display on the shelves of Planet Organic, John Bell & Croyden, and Revita. Other accolades include the Great British Brands 2021 list and winning four awards from beautshortlist.com. Youth & Earth are geared towards longevity and staying true to their mantra, Stay Young, Live Long, Love Life.