We are a values and philanthropic driven enterprise. We manufacture our own unique fabrics and design apparel that is not only organic and sustainable but is 100% vegan and sourced entirely in the USA. Our fabrics and our designs are sophisticated, timeless and classic, while having exceptional quality and beauty.
We have set up a supply chain where we personally know all our suppliers. Additionally our line is produced based entirely on the principles and practices of organic, sustainable and ethical production methods from our raw organic fibre, to our hangtags and notions. Our suppliers are either GOTS certified, Oeko-Tex certified, or adhere to the GOTS and Oeko-Tex standards. We strive to go beyond sustainable when using resources to the idea of improving them with each use.
Our brand is differentiated from other fashion brands because it is not solely focused on profits, but focused on how profits can be used to benefit our planet rather than destroy it. Our label was designed to be a catalyst for change and not just a fashion statement. We want to change the way companies do business and to foster citizen involvement so that there is a collective activism to make things better. Through our collection, we want to mobilize our customers to be aware, to speak up and to ask why...as represented by our Y logo.
In the design of this label our first priority was to create apparel that would produce the least amount of damage to all its surroundings, be it people, planet or animals, and yet provide the good feeling and beauty that we all seek in a fashion piece. This direction propelled us into looking for the best possible sustainable fibres, the best and least damaging processes, and designs and colours that would be trendless and last forever.
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